Masayoshi and Magico Nakamura both grew up in Japan but met in New York in 2008, where they formed their partnership (‘Who-Fu’ actually means ‘Man and Wife’ in Japanese). With a shared background in graphic design (Masayoshi graduated from the New York School of Visual Arts and Magico from the Tama Art University)
theirs is the perfect pairing of a multi-disciplinary visual artist and a film and commercials director and they have established themselves as top talent on the international commercials scene. They both also continue to take commissions for their award-winning illustration work. Named as "one to watch" in Print Magazine and How Magazine, Masa, aka Good General, specialises in moving image across all platforms, from commercials to broadcast design and music video. A truly visionary visual artist, he has built a reputation
for exploring all possible media to convey his creative message. Meanwhile, Magico has become known not only for her outstanding work in commercials but for her work as a film-maker, gaining international recognition at major festivals, including winning the Getty Images "Inspired" award. Magico’s talents don’t stop there - she is also a professional soprano and a ceramics artist.
Who-Fu won the Adobe Records prize for their film "Reflection Plus" and their video "Hibi No Neiro" for Japanese band Sour, has been hailed for its brilliance across the industry, most recently winning awards at the Tokyo Type Directors Club and the Japan Media Festival.
Who-Fu comment: "Starting to work with Nexus is very exciting for us, knowing the amazing quality and diversity of their work and we're delighted to be working shoulder to shoulder with their world class talent. We strongly believe in the power of storytelling and it's great to know that Nexus share our passion - we can't wait to start working with them." Nexus comment: From their cultural heritage and the experience of working in NY for many years, Who fu’s visual world and great technical skills has no border. Their work always hit the right emotional cords and feels naturally magical. We are looking forward to fostering their talent across all media, from commercial, music video to fine art projects.
To view Who-Fu's Showreel, please click on the link below:
http://www.nexusproductions.com/directors/who-fu
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